Social Media Manager

Own and grow NeuroLux's social presence — telling our story warmly and honestly to families, building community, and supporting enquiries — while handling a sensitive subject area with consent, care, and discretion.

What we're looking for

• Bachelor's degree in Marketing, Communications, Media / Digital Media, or a related field (mandatory); strong demonstrable experience with a portfolio is also considered
• Minimum 2 years managing social media for a brand, agency, or organisation; experience in healthcare, education, or a child/family-focused sector is preferred
• A track record growing and engaging audiences on Instagram, Facebook, TikTok, LinkedIn, and YouTube, with hands-on short-form video and graphic creation
• Short-form video editing (CapCut / Premiere / equivalent) and graphic design (Canva / Figma / Adobe), plus working knowledge of Meta Business Suite and platform analytics
• Strong English writing and storytelling; Urdu proficiency is a strong advantage for local reach
• An understanding of autism and neurodiversity, and of respectful, non-stigmatising representation, is an advantage

What you'll do

• Run NeuroLux's social channels (Instagram, Facebook, TikTok, LinkedIn, YouTube) and maintain a monthly content calendar
• Create and edit posts, reels, stories, and graphics in the NeuroLux voice — warm, clear, honest, and neurodiversity-affirming, using identity-first language
• Grow and engage the community: respond to comments and messages, route enquiries to reception/admissions, and escalate clinical questions rather than answering them
• Coordinate with therapists so content is accurate and respectful, and never implies cures or guaranteed outcomes
• Obtain and verify written consent before any child, family, or staff member appears in content, and follow the campus privacy and safeguarding rules at all times
• Capture photo and short video on-site around sessions and the campus, with consent and minimal disruption to children
• Plan and run paid campaigns (boosted posts / Meta Ads) within budget, and track spend and results
• Report monthly on reach, engagement, follower growth, enquiries generated, and campaign performance — and use the insights to improve
• Maintain an organised, on-guideline brand asset library

What we offer

• Work with real meaning — helping families find specialist support for their children
• Creative ownership of the brand's voice across every channel
• A collaborative team and a purpose-built campus to create content around
• Competitive salary — discussed at interview